It is logical that where a lot of attention is paid to building a good experience, users purchase more products and services and the threshold for a greater use of time is much lower. It is not for nothing that the American research bureau Forrester concludes that 72 percent of the companies (studied by them) indicate that improving the overall customer experience is their top priority and that technology plays a very important role in this.
This article is written by Tilt Amsterdam, Creative Studio in Amsterdam.
Now that you know what UX design is and what it needs to do, we’ll take a closer look at the other disciplines and work areas that fall under the umbrella of UX design. And how UX design relates to online marketing.
User Research, User Testing and Conversion Optimization
This article is written by tiltamsterdam.com. Creative Studio in Amsterdam.
In addition, the focus is also on the company or brand that communicates with the user. How well known is their brand? What identity does the brand want to convey? How do their current, digital communication channels perform?
In the research phase there is a range of methods to investigate all these issues. Think about, among other things:
Mapping types of users with personas, so that we know who we are dealing with and what their motives are.
This research is carried out by a whole team that brings together different specializations: conversion optimization, brand optimization, online persuasion (behaviour on the web from a psychological approach, just read how profound and interesting that is!), usability and user testing. This integrated collaboration ensures a strong and multifaceted research process. The results are well-founded design choices in which as much as possible is based on rock-hard data.
In this article we limit ourselves to web design, but the design principles largely correspond to the principles of any other design process. The most important ones:
Functionality first, because no one benefits from a design that doesn’t work (properly) or that is misunderstood by the user.